How George Lucas negotiated one of the greatest sales contracts in movie history - Blog
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John Ludwig John Ludwig
Posted Jan 26, 2016 7 min read
How George Lucas negotiated one of the greatest sales contracts in movie history - Blog

Don't settle for short-term gain; think big and believe in the vision you have for your company Star Wars has been a cultural phenomenon for nearly 40 years. And now, if anything, it will continue to grow on the massive success of the latest installment, The Force Awakens. By any measure, the new film is both ... Continued

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