"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast.

In this episode of The Content Cocktail Hour, Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, shares her insights on the challenges and opportunities of marketing to marketers, drawing from her experience in both tech and content marketing. We talk about the evolving landscape of video marketing and discuss why it's crucial for companies to embrace webinars and virtual events as part of their broader content strategy.

Lindsay also shares her unconventional views on SEO practices like cold outreach link building and why she believes it might be time to rethink our efforts there. Plus, we explore how Goldcast has transitioned from a virtual events platform to a comprehensive video platform, enhancing the way marketers leverage video across the customer journey.

In this episode, you'll learn:
(1) How to harness the full potential of virtual events and webinars by repurposing them into valuable video content
(2) From improving brand recall to creating more human connections, video content outperforms text-based content
(3) Leveraging your deep understanding of the marketer persona to create impactful content that resonates

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayladeroute/
Check out Goldcast: https://www.goldcast.io/

(00:00) The Strategic shift of GoldCast
(07:24) How to leverage video in marketing strategies
(10:30) Important tools and tips for video content
(15:10) Measuring success in video marketing
(22:18) Challenges of marketing to marketers
(26:01) Why cold outreach link building is inefficient and unnecessary