The Five Crucial Steps to Fine-Tuning Your Positioning Statement
Associated with
4 min read
The Five Crucial Steps to Fine-Tuning Your Positioning Statement

According to April Dunford, the most common mistake in positioning is not doing it at all. When a product goes to market, the founder usually has a positioning theory. They think they know who will like the product and why they will choose their product over alternatives in the market. but the truth is, you really don't know until you know. After taking a product to market, you're bound to be surprised.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock