![[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome](https://main-app-production-public.s3.amazonaws.com/0hwkcypj5rkao850e91908go2elt "[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome")
I am an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. I have deep expertise in Market Positioning and have launched 16 products into market. I have experience creating new markets, expanding markets and positioning new products in existing established markets.
I've held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales. I've also held executive roles at global companies such as IBM where I launched and grew a new product division.
I've done fundraising for several startups, and have worked through acquisitions both on the buy and the sell-side. I have acquired a SaaS business and have been an angel investor in several startups.
I am an active mentor and in particular, am currently mentoring a number of founders and high-potential employees. I also currently mentor with several startup incubators.
Lastly, I am an accomplished public speaker and in the past year have spoken at more than a dozen conferences focused on innovation, entrepreneurship, and marketing. I have recently published a book on positioning titled, "Obviously Awesome - How to Stand out in Noisy Crowded Markets".