Effective cold outreach is a form of art... with a great deal of science thrown in!

If you've ever wondered why some emails drive results while others don't, you're not alone. Helping other sales teams ace outreach for the past 6 years, we at Reply have always wanted to crack the code and find a recipe for a perfect cold email.

That's why we're happy to announce the launch of Reply Research, a series of studies analyzing different aspects of cold outreach based on first-hand data from millions of emails sent using Reply.

So, let's slip into our lab coats and dig deeper into the data, starting with the hidden patterns and actionable insights for effective cold email subject lines.