DTC brands turn to crowdfunding investments as recession looms
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56 min read
DTC brands turn to crowdfunding investments as recession looms

The uncertainty in the current eCommerce environment along with the pullback from VCs has led to tougher sledding for brands looking to raise capital rounds. But it's not all doom and gloom.Over the past month, a group of community-driven DTC brands has turned to crowdfunding as a means to fuel growth. Obvi, CROSSNET, and Wunderkeks publicly launched investment rounds targeting different audiences-from customers, friends, and family to DTC founders and angels.

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