In this episode of Revenue Today, Leslie Greenwood joins Jared Robin to discuss the power of unscalable activities in go-to-market strategies. She debunks the myth that everything needs to be scalable and shares examples of unscalable tactics that have had tremendous success. Leslie emphasizes the importance of human connection and intentionality in building relationships and creating evangelists. She also highlights the need for a holistic view of the community beyond demand gen and customer success.