Leveraging IDC Data and Insights Across Your Organization to Reach the Future Consumer
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Tom Mainelli Tom Mainelli
7 min read
Leveraging IDC Data and Insights Across Your Organization to Reach the Future Consumer

IDC's Future Consumer research leverages eight primary categories to help paint a picture of a consumer's whole life and the role that technology plays in it. The eight categories of the Future Consumer Framework include Entertainment, The Home, Travel and Dining, Personal Mobility, Money, Shopping, Lifelong Learning, and Wellbeing. The goal is to go deep and wide to create a holistic view of the Future Consumer; we expect the framework to evolve based on client feedback and market shifts.

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