Why Marketing Teams Will Soon Create *Creators,* Not Just Content
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2 min read
Why Marketing Teams Will Soon Create *Creators,* Not Just Content

Here's a post that didn't make the newsletter, pulled from my notebook in messy fashion. Soon, marketing teams won't just create content. They'll create creators. This is built on 2 truths: TRUTH #1: The WHO behind the content has never mattered more. In a world full of AI-generated work and

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