As the digital world grows at a phenomenal rate, your presence and digital advertising must be more accurate and profitable. It's crucial that the money that you're spending to get your product seen by the right people is being used wisely and precisely. After all, no marketer wants to watch their advertising spend go down the drain, right?

There are so many metrics we monitor and optimize in our PPC campaigns. There's return on investment (ROI), return on advertising spend (ROAS), ad spend, click through rate (CTR), cost per click (CPC), cost per lead (CPL), cost per opportunity (CPO) and so many more. It can get a bit overwhelming, even for experts who have been doing this for many years, but all these boil down to two main areas of focus – ad spend and your return on ad spend.

Let's dive into the ad spend and ROAS world, so you can make sure that you're putting your money where your ultimate customers are to ensure an impressive conversion rate.