This article explores the concept of intent data and how it can be leveraged in modern-day marketing strategies. You will learn:

- The benefits of using intent data to understand buyer behavior and preferences, and how this can inform more effective and targeted marketing campaigns
- Different types of intent data and sources for gathering it, such as web tracking, search data, and social media activity, and how to use this data to create more personalized and engaging content and messaging
- Best practices for incorporating intent data into marketing practices, including using intent data to inform account-based marketing strategies, optimizing content and messaging for specific buyer segments, and using predictive analytics to anticipate future buyer behavior.