Account Executive Frameworks 2.0 is a sales training program designed to help sales professionals adapt to modern buyer behaviors and enhance their sales techniques. The program addresses challenges such as rigid sales processes, ineffective prospecting, and stale presentations by introducing updated frameworks in four key areas:

- Territory Planning & Prospecting: Emphasizes strategic account organization and value-based messaging to engage prospects effectively.
- Discovery: Focuses on conducting engaging conversations to uncover genuine buyer motivations, moving away from scripted, interrogation-like questioning.
- Solution Presentation: Advocates for tailored presentations that clearly demonstrate how a solution addresses a buyer's specific problems, enhancing engagement and understanding.
- Art of the Close: Aims to shorten deal cycles and increase deal sizes by preparing buyers to advocate internally, reducing reliance on steep discounting.

The program has been utilized by over 4,455 sellers seeking to improve their sales performance and advance their careers.