Essentials of customer churn and retention - Smartlook Blog
Associated with
Andrus Purde Andrus Purde
Katheriin Liibert Katheriin Liibert
Posted Apr 26, 2021 10 min read
Essentials of customer churn and retention - Smartlook Blog

When we talk about growing revenues, we typically focus on customer acquisition-your sales, marketing, and customer onboarding efforts. However, there is another key component of revenue growth: customer retention. In fact, customer acquisition is 7–13% more expensive than customer retention, according to Freshworks. So, how can you make sure you do your best to retain customers? [...]

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