Rand Fishkin

Rand Fishkin

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AudiencePlus Claimed AudiencePlus
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Feb 01, 2025
Article
Customer Camp Customer Camp
🧃
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Mar 07, 2022
Podcast Episode
Lumavate Lumavate
100 Lessons from Real Marketers
100 Lessons from Real Marketers
Jun 28, 2021
eBook
SparkToro SparkToro
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Sep 20, 2022
Article
Kalyna Marketing Claimed Kalyna Marketing
Why SparkToro Requires A Different Marketing Approach
Why SparkToro Requires A Different Marketing Approach
Apr 06, 2023
Article
Lumavate Lumavate
100 Lessons from Real Marketers
100 Lessons from Real Marketers
Sep 07, 2023
eBook
SparkToro SparkToro
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
Aug 16, 2023
Article
SparkToro SparkToro
The Death of Marketing Attribution
The Death of Marketing Attribution
Oct 31, 2023
Event Session
Kalyna Marketing Claimed Kalyna Marketing
SparkToro Feature Reference & Documentation
SparkToro Feature Reference & Documentation
Apr 06, 2023
Article
Wildbit Wildbit
Deep work, chill work: a conversation with Rand Fishkin
Deep work, chill work: a conversation with Rand Fishkin
Feb 14, 2022
Article

Latest Content

SparkToro SparkToro
Demand-Creation vs. Demand-Converting Marketing
Demand-Creation vs. Demand-Converting Marketing
Apr 08, 2025
Article
SparkToro SparkToro
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
Mar 18, 2025
Article
SparkToro SparkToro
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
Mar 11, 2025
Article
SparkToro SparkToro
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Mar 04, 2025
Article
SparkToro SparkToro
Unpopular Opinion: Public Relations is the Future of Marketing
Unpopular Opinion: Public Relations is the Future of Marketing
Feb 17, 2025
Video
Convince & Convert Convince & Convert
How to Use Data More Strategically to Reach Audiences
How to Use Data More Strategically to Reach Audiences
Feb 10, 2025
Article
AudiencePlus Claimed AudiencePlus
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Feb 01, 2025
Article
SparkToro SparkToro
Traffic Is Down; Revenue Is... Up?
Traffic Is Down; Revenue Is... Up?
Jan 27, 2025
Article
SparkToro SparkToro
Why Do We Need Zero Click Marketing?
Why Do We Need Zero Click Marketing?
Jan 15, 2025
Article
SparkToro SparkToro
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Jan 06, 2025
Article

Articles

135
Demand-Creation vs. Demand-Converting Marketing
Article
Demand-Creation vs. Demand-Converting Marketing
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
Article
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
Article
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Article
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
How to Use Data More Strategically to Reach Audiences
Article
How to Use Data More Strategically to Reach Audiences
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Article
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Traffic Is Down; Revenue Is... Up?
Article
Traffic Is Down; Revenue Is... Up?
Why Do We Need Zero Click Marketing?
Article
Why Do We Need Zero Click Marketing?
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Article
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Whoa. 5 New Data Features in SparkToro in 100 Days.
Article
Whoa. 5 New Data Features in SparkToro in 100 Days.
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
Article
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Article
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Article
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Article
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
Article
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Article
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Article
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Is Google Losing Search Market Share?
Article
Is Google Losing Search Market Share?
How to Fight Back Against a Traffic-Less Web
Article
How to Fight Back Against a Traffic-Less Web
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
Article
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
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Case Studies

1

eBooks

7

Event Sessions

1

Podcast Episodes

26
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Podcast Episode
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Podcast Episode
Optimizing your marketing mix with Rand Fishkin (SparkToro)
B2B Digital Advertising Trends to Watch For in 2024
Podcast Episode
B2B Digital Advertising Trends to Watch For in 2024
The Third-Party Cookiepocalype is Here, Now What?
Podcast Episode
The Third-Party Cookiepocalype is Here, Now What?
The Golden Age of SEO is Over - The New Inbound Playbook with Rand Fishkin
Podcast Episode
The Golden Age of SEO is Over - The New Inbound Playbook with Rand Fishkin
The Art Of Building A Successful Startup And Everything Else In Between
Podcast Episode
The Art Of Building A Successful Startup And Everything Else In Between
Save Yourself the Heartache
Podcast Episode
Save Yourself the Heartache
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Rand Fishkin - Channel Diversification, SparkToro Growth, and The Future of Content
Podcast Episode
Rand Fishkin - Channel Diversification, SparkToro Growth, and The Future of Content
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
Podcast Episode
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
SparkToro Office Hours: The End of Marketing Attribution
Podcast Episode
SparkToro Office Hours: The End of Marketing Attribution
We Published 100 Podcast Episodes; Here's What We Learned
Podcast Episode
We Published 100 Podcast Episodes; Here's What We Learned
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro) | Databox Blog
Podcast Episode
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro) | Databox Blog
Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup
Podcast Episode
Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup
How SparkToro Approaches Growth & Productivity (Rand Fishkin)
Podcast Episode
How SparkToro Approaches Growth & Productivity (Rand Fishkin)
The Product-Led Revenue Show, EP 01 | "More Scale, Less Friction: Building a B2B Marketing Flywheel"
Podcast Episode
The Product-Led Revenue Show, EP 01 | "More Scale, Less Friction: Building a B2B Marketing Flywheel"
🧃
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
Podcast Episode
Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
Rand Fishkin Interview with Landon Ray | The Ontraport Blog
Podcast Episode
Rand Fishkin Interview with Landon Ray | The Ontraport Blog
‎Humans of SaaS: S2E1: Losing $14 Million In One Day (With Rand Fishkin, CEO and co-founder of SparkToro) on Apple Podcasts
Podcast Episode
‎Humans of SaaS: S2E1: Losing $14 Million In One Day (With Rand Fishkin, CEO and co-founder of SparkToro) on Apple Podcasts
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Videos

50
Unpopular Opinion: Public Relations is the Future of Marketing
Video
Unpopular Opinion: Public Relations is the Future of Marketing
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Video
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Video
Optimizing your marketing mix with Rand Fishkin (SparkToro)
The Google API Leak Should Change How Marketers and Publishers Do SEO
Video
The Google API Leak Should Change How Marketers and Publishers Do SEO
Audience-first marketing: Be seen in the right places at the right times | Rand Fishkin
Video
Audience-first marketing: Be seen in the right places at the right times | Rand Fishkin
Meet Rand Fishkin 👋 He'll be talking audience-first #marketing at #HotsauceConference 🔥
Video
Meet Rand Fishkin 👋 He'll be talking audience-first #marketing at #HotsauceConference 🔥
The end of digital attribution
Video
The end of digital attribution
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Video
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
5-Minute Whiteboard: Measurement vs. Attribution
Video
5-Minute Whiteboard: Measurement vs. Attribution
What's Your Take?: Your Favorite Thing About Podcasting
Video
What's Your Take?: Your Favorite Thing About Podcasting
One-Hour Guide to SEO - 6 Free Videos
Video
One-Hour Guide to SEO - 6 Free Videos
The Foundation and Future of Social Media Marketing with Rand Fishkin
Video
The Foundation and Future of Social Media Marketing with Rand Fishkin
The State of SEO & How to Survive Google's Trojan Horsing of the Web
Video
The State of SEO & How to Survive Google's Trojan Horsing of the Web
How to Use Domain Authority, Page Authority, and Link Metrics
Video
How to Use Domain Authority, Page Authority, and Link Metrics
Ranking Fluctuations: What to Expect How to React
Video
Ranking Fluctuations: What to Expect How to React
Controlling Search Engine Crawlers for Better Indexation and Rankings
Video
Controlling Search Engine Crawlers for Better Indexation and Rankings
Web Search 2019: The Essential Data Marketers Need
Video
Web Search 2019: The Essential Data Marketers Need
The Keyword + Year Content/Rankings Hack
Video
The Keyword + Year Content/Rankings Hack
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems
Video
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems
Targeting Multiple Keywords on a Single Page
Video
Targeting Multiple Keywords on a Single Page
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Webinars

24
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Webinar
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Overcoming Digital Attribution Challenges with Rand Fishkin
Community
Webinar
Overcoming Digital Attribution Challenges with Rand Fishkin
Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin
Webinar
Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin
Understanding the Decline of Marketing Attribution with Rand Fishkin
Community
Webinar
Understanding the Decline of Marketing Attribution with Rand Fishkin
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Webinar
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: The End of Marketing Attribution
Webinar
Office Hours: The End of Marketing Attribution
Office Hours: Digital Marketing Trends in 2023 and Beyond
Webinar
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Webinar
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Webinar
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: Create Better Content - and Drive Business Results
Webinar
Office Hours: Create Better Content - and Drive Business Results
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Webinar
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: How To Win At Content Marketing
Webinar
Office Hours: How To Win At Content Marketing
Office Hours: How to Write Influence-Driven Marketing Messaging
Webinar
Office Hours: How to Write Influence-Driven Marketing Messaging
How To Win At Content Marketing | SparkToro Office Hours
Webinar
How To Win At Content Marketing | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Webinar
Don't Sleep on Content Distribution | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
Webinar
Connecting the Dots Between PR and Content | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Webinar
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Who Will Amplify This? And Why?
Webinar
Who Will Amplify This? And Why?
Cohort Marketing - Demystified
Webinar
Cohort Marketing - Demystified
How Agencies and Consultants Can Use SparkToro to Win
Webinar
How Agencies and Consultants Can Use SparkToro to Win
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In 2018, I started SparkToro, software that makes market research accessible to everyone. I'm the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018), prev founded & led Moz (2001-17) and a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the pasta-making husband of renowned author Geraldine DeRuiter.

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135
articles
1
case study
7
ebooks
1
event session
26
podcast episodes
50
videos
24
webinars