Rand Fishkin

Rand Fishkin

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The Juice Claimed The Juice
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Nov 01, 2024
Article
Customer Camp Customer Camp
🧃
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Mar 07, 2022
Podcast Episode
Lumavate Lumavate
100 Lessons from Real Marketers
100 Lessons from Real Marketers
Jun 28, 2021
eBook
Kalyna Marketing Claimed Kalyna Marketing
Why SparkToro Requires A Different Marketing Approach
Why SparkToro Requires A Different Marketing Approach
Apr 06, 2023
Article
SparkToro SparkToro
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Sep 20, 2022
Article
Lumavate Lumavate
100 Lessons from Real Marketers
100 Lessons from Real Marketers
Sep 07, 2023
eBook
SparkToro SparkToro
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
Aug 16, 2023
Article
SparkToro SparkToro
The Death of Marketing Attribution
The Death of Marketing Attribution
Oct 31, 2023
Event Session
Kalyna Marketing Claimed Kalyna Marketing
SparkToro Feature Reference & Documentation
SparkToro Feature Reference & Documentation
Apr 06, 2023
Article
Wildbit Wildbit
Deep work, chill work: a conversation with Rand Fishkin
Deep work, chill work: a conversation with Rand Fishkin
Feb 14, 2022
Article

Latest Content

SparkToro SparkToro
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Dec 03, 2024
Article
SparkToro SparkToro
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Nov 26, 2024
Article
SparkToro SparkToro
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
Nov 25, 2024
Article
SparkToro SparkToro
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Nov 12, 2024
Article
The Juice Claimed The Juice
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Nov 01, 2024
Article
SparkToro SparkToro
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Oct 21, 2024
Article
SparkToro SparkToro
Is Google Losing Search Market Share?
Is Google Losing Search Market Share?
Oct 07, 2024
Article
ActiveCampaign Claimed ActiveCampaign
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Oct 04, 2024
Video
SparkToro SparkToro
How to Fight Back Against a Traffic-Less Web
How to Fight Back Against a Traffic-Less Web
Oct 04, 2024
Article
ActiveCampaign Claimed ActiveCampaign
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Oct 02, 2024
Podcast Episode

Articles

123
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
Article
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Article
If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
Article
Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
Article
NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Article
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Article
How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
Is Google Losing Search Market Share?
Article
Is Google Losing Search Market Share?
How to Fight Back Against a Traffic-Less Web
Article
How to Fight Back Against a Traffic-Less Web
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
Article
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
How Paid Media Buyers Can Get an Edge in 2024
Article
How Paid Media Buyers Can Get an Edge in 2024
Content Marketing Needs to Evolve Beyond SEO
Article
Content Marketing Needs to Evolve Beyond SEO
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Article
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Article
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
How to Use Google Search Documentation Leak?
Article
How to Use Google Search Documentation Leak?
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Article
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Local Memo: 64% of Google Searches End with Google
Article
Local Memo: 64% of Google Searches End with Google
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
Article
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
Article
"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
Article
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
Article
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
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Case Studies

1

eBooks

7

Event Sessions

1

Podcast Episodes

26
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Podcast Episode
Rand Fishkin and Leah Tharin debate AI, Modern SEO, Hiring, and owned assets
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Podcast Episode
Optimizing your marketing mix with Rand Fishkin (SparkToro)
B2B Digital Advertising Trends to Watch For in 2024
Podcast Episode
B2B Digital Advertising Trends to Watch For in 2024
The Third-Party Cookiepocalype is Here, Now What?
Podcast Episode
The Third-Party Cookiepocalype is Here, Now What?
The Golden Age of SEO is Over - The New Inbound Playbook with Rand Fishkin
Podcast Episode
The Golden Age of SEO is Over - The New Inbound Playbook with Rand Fishkin
The Art Of Building A Successful Startup And Everything Else In Between
Podcast Episode
The Art Of Building A Successful Startup And Everything Else In Between
Save Yourself the Heartache
Podcast Episode
Save Yourself the Heartache
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Rand Fishkin - Channel Diversification, SparkToro Growth, and The Future of Content
Podcast Episode
Rand Fishkin - Channel Diversification, SparkToro Growth, and The Future of Content
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
Podcast Episode
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
SparkToro Office Hours: The End of Marketing Attribution
Podcast Episode
SparkToro Office Hours: The End of Marketing Attribution
We Published 100 Podcast Episodes; Here's What We Learned
Podcast Episode
We Published 100 Podcast Episodes; Here's What We Learned
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro) | Databox Blog
Podcast Episode
Increasing Signups By 30% (w/ Rand Fishkin, SparkToro) | Databox Blog
Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup
Podcast Episode
Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup
How SparkToro Approaches Growth & Productivity (Rand Fishkin)
Podcast Episode
How SparkToro Approaches Growth & Productivity (Rand Fishkin)
The Product-Led Revenue Show, EP 01 | "More Scale, Less Friction: Building a B2B Marketing Flywheel"
Podcast Episode
The Product-Led Revenue Show, EP 01 | "More Scale, Less Friction: Building a B2B Marketing Flywheel"
🧃
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
Podcast Episode
Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
Rand Fishkin Interview with Landon Ray | The Ontraport Blog
Podcast Episode
Rand Fishkin Interview with Landon Ray | The Ontraport Blog
‎Humans of SaaS: S2E1: Losing $14 Million In One Day (With Rand Fishkin, CEO and co-founder of SparkToro) on Apple Podcasts
Podcast Episode
‎Humans of SaaS: S2E1: Losing $14 Million In One Day (With Rand Fishkin, CEO and co-founder of SparkToro) on Apple Podcasts
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Videos

49
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Video
Rand Fishkin & Leah Tharin debate AI, SEO Trends, Hiring, Email's value
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Video
Optimizing your marketing mix with Rand Fishkin (SparkToro)
The Google API Leak Should Change How Marketers and Publishers Do SEO
Video
The Google API Leak Should Change How Marketers and Publishers Do SEO
Audience-first marketing: Be seen in the right places at the right times | Rand Fishkin
Video
Audience-first marketing: Be seen in the right places at the right times | Rand Fishkin
Meet Rand Fishkin 👋 He'll be talking audience-first #marketing at #HotsauceConference 🔥
Video
Meet Rand Fishkin 👋 He'll be talking audience-first #marketing at #HotsauceConference 🔥
The end of digital attribution
Video
The end of digital attribution
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Video
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
5-Minute Whiteboard: Measurement vs. Attribution
Video
5-Minute Whiteboard: Measurement vs. Attribution
What's Your Take?: Your Favorite Thing About Podcasting
Video
What's Your Take?: Your Favorite Thing About Podcasting
One-Hour Guide to SEO - 6 Free Videos
Video
One-Hour Guide to SEO - 6 Free Videos
The Foundation and Future of Social Media Marketing with Rand Fishkin
Video
The Foundation and Future of Social Media Marketing with Rand Fishkin
The State of SEO & How to Survive Google's Trojan Horsing of the Web
Video
The State of SEO & How to Survive Google's Trojan Horsing of the Web
How to Use Domain Authority, Page Authority, and Link Metrics
Video
How to Use Domain Authority, Page Authority, and Link Metrics
Ranking Fluctuations: What to Expect How to React
Video
Ranking Fluctuations: What to Expect How to React
Controlling Search Engine Crawlers for Better Indexation and Rankings
Video
Controlling Search Engine Crawlers for Better Indexation and Rankings
Web Search 2019: The Essential Data Marketers Need
Video
Web Search 2019: The Essential Data Marketers Need
The Keyword + Year Content/Rankings Hack
Video
The Keyword + Year Content/Rankings Hack
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems
Video
Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems
Targeting Multiple Keywords on a Single Page
Video
Targeting Multiple Keywords on a Single Page
How to Rank in Google Image Search
Video
How to Rank in Google Image Search
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Webinars

24
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Webinar
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Overcoming Digital Attribution Challenges with Rand Fishkin
Community
Webinar
Overcoming Digital Attribution Challenges with Rand Fishkin
Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin
Webinar
Webinar Recap: Webinars 301 – Advanced Webinar Marketing with Rand Fishkin
Understanding the Decline of Marketing Attribution with Rand Fishkin
Community
Webinar
Understanding the Decline of Marketing Attribution with Rand Fishkin
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Webinar
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: The End of Marketing Attribution
Webinar
Office Hours: The End of Marketing Attribution
Office Hours: Digital Marketing Trends in 2023 and Beyond
Webinar
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Webinar
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Webinar
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: Create Better Content - and Drive Business Results
Webinar
Office Hours: Create Better Content - and Drive Business Results
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Webinar
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: How To Win At Content Marketing
Webinar
Office Hours: How To Win At Content Marketing
Office Hours: How to Write Influence-Driven Marketing Messaging
Webinar
Office Hours: How to Write Influence-Driven Marketing Messaging
How To Win At Content Marketing | SparkToro Office Hours
Webinar
How To Win At Content Marketing | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Webinar
Don't Sleep on Content Distribution | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
Webinar
Connecting the Dots Between PR and Content | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Webinar
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Who Will Amplify This? And Why?
Webinar
Who Will Amplify This? And Why?
Cohort Marketing - Demystified
Webinar
Cohort Marketing - Demystified
How Agencies and Consultants Can Use SparkToro to Win
Webinar
How Agencies and Consultants Can Use SparkToro to Win
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In 2018, I started SparkToro, software that makes market research accessible to everyone. I'm the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018), prev founded & led Moz (2001-17) and a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the pasta-making husband of renowned author Geraldine DeRuiter.

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123
articles
1
case study
7
ebooks
1
event session
26
podcast episodes
49
videos
24
webinars