Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this conversation, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Evan Kubitschek, founder of Grow Rogue. Evan works with early-stage companies to help them build the right marketing operations infrastructure before things start to break.

We explore what Evan calls the foundational operations gap, why infrastructure issues often go unnoticed, how to recognize the warning signs, and how to prevent or recover from an operations house of cards.

In this episode, you'll learn:

✅ What the foundational operations gap is and why it happens in early-stage companies
✅ Why "you're not scaling marketing, you're automating chaos" if infrastructure isn't built right
✅ The warning signs that systems are approaching a tipping point
✅ How to make ops work visible and connect it to leadership priorities
✅ Practical advice for MOPs leaders to tell a more compelling story and elevate their value