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Fixing the Foundational Operations Gap | Ops Cast with Evan Kubitschek
Sep 11, 2025
Podcast Episode

If you're a marketing leader at a growing B2B tech company, you probably inherited a digital dumpster fire disguised as a "marketing automation platform."

Here's what I hear from marketing directors and VPs every week:

❌ "I can't confidently answer which channels drive revenue"
❌ "Our attribution tracking is completely broken"
❌ "I inherited a mess of undocumented systems"
❌ "I'm terrified the board will ask for marketing ROI data"
❌ "We're missing growth goals and have no reliable data to explain why"

You're dealing with what I call the foundational operations gap: the missing operational layer 90% of companies skip, causing every growth initiative to fail or break.

With my clients, I use platform-agnostic operational fundamentals that prioritize people, process, and platform - in that order.

Think 80% battle-tested best practices from 15 years of experience, plus 20% adaptation to your specific situation.

What clients get working with me:

🎯 Immediate clarity: Move from "faking it" to genuine confidence in your operational foundations

📊 Strategic capability: Actually answer critical questions like "Which campaigns merit continued investment?" and "Why are lead response times slow?"

⚡ Execution power: Eliminate technical bottlenecks with proper project management, SLAs, and scalable templates

🚀 Long-term positioning: Evolve from tactical firefighting to strategic leadership with career-defining credibility

📚 Documentation that doesn't suck: Your team inherits a clean system, not digital quicksand

My philosophy: Slow down to speed up. You can't put a sports car on dirt roads.

I'm the unsexy guy who fixes the unsexy work that makes everything else possible. While everyone chases AI SDRs, I'm in the Batcave making sure your Batmobile doesn't fall apart when you hit the gas.

Ready to stop stepping on the rake repeatedly? DM me. I specialize in turning your martech house of cards into something that actually scales.

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