This article discusses the problem of mistrust between marketing and sales teams, and how content insights can help to bridge the gap. You will learn:
- The root causes of mistrust between marketing and sales, including misaligned goals and KPIs, poor communication and collaboration, and data silos
- The importance of using content insights to inform both marketing and sales strategies, and how shared insights can help to create a more collaborative and productive relationship between the two teams
- Strategies for integrating content insights into sales and marketing practices, such as using content engagement metrics to identify leads and inform sales pitches, and leveraging customer feedback and data to inform content creation and distribution.