Join Alex Rynne, leader of global content and social strategy at LinkedIn Marketing Solutions, and Tara Robertson on Demand Gen Chat as they challenge the misconception of B2B marketing being dull, highlighting the significance of creativity. Learn from their discussion about LinkedIn's research, which emphasizes the growing importance of imaginative campaigns in the B2B realm, along with insights on thought leadership, emotional advertising, relationship building, and nurturing leads. Stay tuned for LinkedIn's exciting participation in the Cannes Lions Festival of Creativity and the upcoming release of their State of B2B Marketing Report.