Who goes into a relationship with a vendor hoping to change them? Rob Cummerson, that's who.

As the Director of Marketing Operations and Analytics at Advanced, Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. In fact, he sees the partnership between Advanced and Salesloft as something that has shaped his company's approach to vendor management overall.

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success.