Rob Cummerson

Supporting productivity across the Advanced Group by building an infrastructure to support sales and marketing activity, collecting performance data and performing analysis with actionable outcomes.

Generate impactful business insight, increasing transparency of marketing and sales performance, and creating tools and processes to improve marketing productivity.

Manage the planning, implementation and support of Marketo and Salesforce integration and associated processes, adapting them to the specific needs of Advanced’s business and ultimately driving the operational best practice required to achieve Advanced’s revenue target.