Learn how to focus your keyword research, competitor analysis and content mapping efforts to effectively identify and target high converting queries through your user search journey for cost-effective, successful content optimization efforts within your SEO process. In this session you'll learn:

- How to develop a keyword research to identify queries that actually matter to your business
- How to easily spot relevant, high converting queries opportunities from competitors
- How to avoid content cannibalization issues with straight-forward content mapping
- And much more!