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How Snowflake Scales Personalization to Create a Seamless Buyer Journey
Associated with
Randy Frisch Randy Frisch
Randi Barshack, Randi Barshack,
Hillary Carpio Hillary Carpio
6 min read
How Snowflake Scales Personalization to Create a Seamless Buyer Journey
RollWorks (a NextRoll Company) RollWorks (a NextRoll Company)

Through leveraging content experience and intent data, Snowflake managed to successfully create a 1:1 personalized ABM program to over 1200 target accounts. See how.

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