Don't know about you, but the phrase "SEO Content" makes me feel like I ate bad sushi.
Formulaically constructed, keyword-stuffed articles aren't what got me into this line of work.
Between trying to rank, win the featured snippet, and sell products, the writing gets stripped of its humanity, losing sight that it's the people and emotion that make buying decisions.
That's why I enjoy Kameron Jenkins - one of Shopify's content leads - approach to the work, because she's a firm believer in people-centric SEO.