Cold Calling in the Age of AI: Insights from the Trenches
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16 min read
Cold Calling in the Age of AI: Insights from the Trenches

Is cold calling dead in the digital age? Brianna Stout, an Inside Sales Account Rep at Copy.ai, doesn't think so. In this episode, she shares her strategies, mindset, and tools for effective cold calling that combines human connection with AI-powered efficiency.

Brianna walks through key elements of successful modern cold calling, including:

- Preparing with AI-assisted research to understand prospects
- Breaking the ice with authenticity and empathy
- Bringing a human touch to conversations
- Focusing on relevance over just personalization

She also dives into the psychology behind great cold callers:

a. Embracing humility and resilience in the face of rejection
b. Shifting mindset from pushing for outcomes to providing value
c. Speaking with confidence and credibility
e. Approaching calls with genuine curiosity