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You Can't Own Your Audience - But You Can Own an Idea in Their Minds
Imagine you're putting up a sign in a town square. Let's assume it's one of those old timey wooden signs you hammer through the cobblestone with a mallet. (While we're at it, let's also assume we're wearing knickers and saying things like, "Dickens, my good man, how doth your smithing business fair, pray tell?")
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