From Print to Digital: Transforming Tourism Storytelling in Hocking Hills
Associated with
Mike Allton Mike Allton
Megan Myers Megan Myers
Posted Mar 20, 2025 15 min read
From Print to Digital: Transforming Tourism Storytelling in Hocking Hills

Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse's Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. Tell us about the Hocking Hills Tourism Association's marketing strategy before you came on board. Megan Myers: Hocking Hills is a region in southeast Ohio. Our biggest attraction is the Hocking Hills State Park, and as the tourism association of the area, we market the