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CaC vs LTV: The Difference (& Why It Matters)
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12 min read
CaC vs LTV: The Difference (& Why It Matters)

Curious about the difference between customer acquisdition costs and lifetime value (CaC vs LTV)? Then you need to read this.

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
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