With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience.

But with millions of posts flooding users' feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content's reach and gets your posts in front of more of the right people.

In this article, we'll dive into why hashtags matter, how they boost your brand's visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy.