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Link Building's Tipping Point
Links still move the needle - on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispel this myth and focus on how to architect a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.
Presented by Rand Fishkin at MozCon 2016
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