As Phase 5 Group launched a new product in the fall of 2014 called EON, they were challenged with how to build an audience for a powerful, yet virtually unknown product. EON is the only platform in the world that aggregates and integrates strategy setting, project management, best practices implementation, and performance analytics into one holistic software solution. But, as a new product to the marketplace, many potential clients are unaware that this kind of solution exists. The company turned to SmartBug Media and HubSpot's all-in-one marketing platform to create a space for their product that educated potential clients and drew the right audience to them.