Arrow left
Customer Data Platform (CDP) / Optimove / Videos
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Associated with
Gabriella Laster Gabriella Laster
Posted Jun 30, 2021 • 2 min read
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Optimove Optimove

The methodology of delivering the next-best-action and experience to each customer

Other content from Optimove
Explore all
It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers
Article
It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers
What is a Position-less Marketer? An FAQ Guide
Article
What is a Position-less Marketer? An FAQ Guide
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
Article
The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
You Need to Start Using Machine Learning for Segmentation
Article
You Need to Start Using Machine Learning for Segmentation
Explore more in Customer Data Platform (CDP)
Explore all
How to accelerate time-to-value with a personalized customer onboarding campaign
Article
How to accelerate time-to-value with a personalized customer onboarding campaign
Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms
Article
Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms
The Friday Concentrate #18: B2B Marketers, Stop Apologizing
Article
The Friday Concentrate #18: B2B Marketers, Stop Apologizing
2024 release wave 1: Transforming experiences with Microsoft Copilot and Dynamics 365
Article
2024 release wave 1: Transforming experiences with Microsoft Copilot and Dynamics 365
Featured by Kalyna Marketing
Mariya Delano's Fan-Driven Marketing Flywheel | Marketing Powerups #54
Featured
Podcast Episode
Mariya Delano's Fan-Driven Marketing Flywheel | Marketing Powerups #54
Kalyna Marketing Claimed Kalyna Marketing