‎In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.

Main Discussion Points:

- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%

- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates

- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement

- 84% of people like getting personalized birthday offers in email

Check out this free content Jay has loved digesting, Marigold's 2024 Global Consumer Trends Index!

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