Posted Jun 25, 2025
Has ATT and IDFA Disrupted Your iOS Reporting?
Most marketers would say ATT and IDFA has disrupted their iOS reporting. Data from last year indicates that ATT opt-in rates have decreased to approximately 13.85% globally, down from 18.9% in the previous quarter. This decline in opt-in rates has led to a massive reduction in the addressable audience for retargeting campaigns.
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