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Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology
Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology
May 14, 2025
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Latest Content

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Chasing DAUs? Real Growth Starts When People Actually Care
Chasing DAUs? Real Growth Starts When People Actually Care
Jul 29, 2025
Article
Branch Branch
Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking
Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking
Jul 21, 2025
Article
Branch Branch
Subscription App Growth: Insights from the Frontlines
Subscription App Growth: Insights from the Frontlines
Jul 18, 2025
Article
Branch Branch
What Not to Do: Lessons from Consulting Hundreds of Apps
What Not to Do: Lessons from Consulting Hundreds of Apps
Jul 18, 2025
Article
Branch Branch
How to Choose the Right Deep Linking Solution for Your Marketing Strategy
How to Choose the Right Deep Linking Solution for Your Marketing Strategy
Jul 17, 2025
Article
Branch Branch
Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement
Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement
Jul 08, 2025
Article
Branch Branch
Why Mobile Funnels Fail-and How to Fix Yours
Why Mobile Funnels Fail-and How to Fix Yours
Jul 01, 2025
Article
Branch Branch
Has ATT and IDFA Disrupted Your iOS Reporting?
Has ATT and IDFA Disrupted Your iOS Reporting?
Jun 25, 2025
Article
Branch Branch
Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)
Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)
Jun 18, 2025
Article
Branch Branch
How omnichannel strategies drive better ROI and greater brand loyalty
How omnichannel strategies drive better ROI and greater brand loyalty
Jun 14, 2025
Article

Articles

93
Chasing DAUs? Real Growth Starts When People Actually Care
Chasing DAUs? Real Growth Starts When People Actually Care
Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking
Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking
Subscription App Growth: Insights from the Frontlines
Subscription App Growth: Insights from the Frontlines
What Not to Do: Lessons from Consulting Hundreds of Apps
What Not to Do: Lessons from Consulting Hundreds of Apps
How to Choose the Right Deep Linking Solution for Your Marketing Strategy
How to Choose the Right Deep Linking Solution for Your Marketing Strategy
Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement
Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement
Why Mobile Funnels Fail-and How to Fix Yours
Why Mobile Funnels Fail-and How to Fix Yours
Has ATT and IDFA Disrupted Your iOS Reporting?
Has ATT and IDFA Disrupted Your iOS Reporting?
Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)
Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)
How omnichannel strategies drive better ROI and greater brand loyalty
How omnichannel strategies drive better ROI and greater brand loyalty
WWDC 2025: The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy
WWDC 2025: The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy
Setting Up Intent Filters In Android
Setting Up Intent Filters In Android
From Ghosted to Growth: Winning Customers with Seamless Experiences
From Ghosted to Growth: Winning Customers with Seamless Experiences
Activate Your Links: Branded URLs, QR Codes, and Deep Links in One
Activate Your Links: Branded URLs, QR Codes, and Deep Links in One
How To Prepare Your Brand for Personalized AI
How To Prepare Your Brand for Personalized AI
Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology
Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology
Why Short Links Should Be Part of Every Marketer's Strategy
Why Short Links Should Be Part of Every Marketer's Strategy
3 Emerging Trends in the Next Evolution of Advanced Personalization
3 Emerging Trends in the Next Evolution of Advanced Personalization
Google's Integrated Conversion Measurement Confirms It: The Attribution Game Has Changed
Google's Integrated Conversion Measurement Confirms It: The Attribution Game Has Changed
Branch CEO David Karnstedt on why measurement and retention are mission-critical - Campaign Middle East
Branch CEO David Karnstedt on why measurement and retention are mission-critical - Campaign Middle East
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Case Studies

21
Branch QR Codes Fuel Max Fashion's Growth
Branch QR Codes Fuel Max Fashion's Growth
How Funstage and Platogo Use 1M+ Deep Links a Month To Drive Unmatched Player Loyalty
How Funstage and Platogo Use 1M+ Deep Links a Month To Drive Unmatched Player Loyalty
How Streaming Service OSN+ Optimized User Journeys With Auto-Login
How Streaming Service OSN+ Optimized User Journeys With Auto-Login
END.'s Web-to-App Strategy Transforms Traffic Into 44% Revenue Growth
END.'s Web-to-App Strategy Transforms Traffic Into 44% Revenue Growth
How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels
How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels
Leaders in Mobile Growth | Eshaan Agarwal – CARS24
Leaders in Mobile Growth | Eshaan Agarwal – CARS24
Leaders in Mobile Growth | Marco Antognozzi - Luisaviaroma
Leaders in Mobile Growth | Marco Antognozzi - Luisaviaroma
Leaders in Mobile Growth | Ellen Hainsworth and Ruairi McVeigh - END Clothing
Leaders in Mobile Growth | Ellen Hainsworth and Ruairi McVeigh - END Clothing
Leaders in Mobile Growth | Katie James - Flybuys
Leaders in Mobile Growth | Katie James - Flybuys
Leaders in Mobile Growth | Leon Belobrov
Leaders in Mobile Growth | Leon Belobrov
RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%
RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%
Jersey Mike's Increases Monthly Active Users by 27% YoY With Branch
Jersey Mike's Increases Monthly Active Users by 27% YoY With Branch
Fortune 500 Software Company Streamlines Deep Link Management at Scale
Fortune 500 Software Company Streamlines Deep Link Management at Scale
Sears & Kmart Drive Digital Transformation Success with Branch and AWS
Sears & Kmart Drive Digital Transformation Success with Branch and AWS
Australia's Largest Locally Owned Media Company Drives 3x Conversions with Branch for Video Streaming Platform, 9Now
Australia's Largest Locally Owned Media Company Drives 3x Conversions with Branch for Video Streaming Platform, 9Now
WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know
WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know
6thStreet Partners with Branch to Optimize the Web-to-app User Experience and Sees a 20% Higher AOV for Users Acquired through Journeys
6thStreet Partners with Branch to Optimize the Web-to-app User Experience and Sees a 20% Higher AOV for Users Acquired through Journeys
Reddit Increases App Installs by 6.5x and Boosts 7-day Retention by 50% Using Branch-powered Cross Promotions
Reddit Increases App Installs by 6.5x and Boosts 7-day Retention by 50% Using Branch-powered Cross Promotions
A+E Networks Optimizes Campaign Performance and Measurement Efforts With Branch and Horizon Media
A+E Networks Optimizes Campaign Performance and Measurement Efforts With Branch and Horizon Media
How This QSR Drove App Growth and Revenue From a Previously Untapped Channel
How This QSR Drove App Growth and Revenue From a Previously Untapped Channel
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Podcast Episodes

13
The Engineering Leader's Guide to Purpose-Driven Teams
The Engineering Leader's Guide to Purpose-Driven Teams
How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform
How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform
Head of Growth @ Licious: Prathamesh Dembla - Compound Interest, Lockdown Growth & Why Marketers Should Also Teach
Head of Growth @ Licious: Prathamesh Dembla - Compound Interest, Lockdown Growth & Why Marketers Should Also Teach
Head Of Marketing @ MediBuddy: Ashish Bajaj – Balancing Growth and Values
Head Of Marketing @ MediBuddy: Ashish Bajaj – Balancing Growth and Values
Director of Marketing @ VSCO: Noa Gutterman – Influencers, Re-engagement & Compounding Growth Loops
Director of Marketing @ VSCO: Noa Gutterman – Influencers, Re-engagement & Compounding Growth Loops
Head of Digital Marketing Europe @ Banco Santander: Frank Hulsebosch – Mobile Banking Trends, Cross-Industry Wisdom & Doing More
Head of Digital Marketing Europe @ Banco Santander: Frank Hulsebosch – Mobile Banking Trends, Cross-Industry Wisdom & Doing More
Head of Subscription Growth @ Verizon Media: Ian Moore – Supercharging Subscription Growth
Head of Subscription Growth @ Verizon Media: Ian Moore – Supercharging Subscription Growth
Co-Founder + Product @ Lenskart.com: Ramneek Khurana – Growing Physical Through Digital
Co-Founder + Product @ Lenskart.com: Ramneek Khurana – Growing Physical Through Digital
VP, Digital & Loyalty @ Tim Hortons: Matthew Moore – Building Brand Loyalty Through Mobile
VP, Digital & Loyalty @ Tim Hortons: Matthew Moore – Building Brand Loyalty Through Mobile
Senior Mobile Delivery Manager @ Belk: Matt Hudson – How to Win in the Changing World of Retail
Senior Mobile Delivery Manager @ Belk: Matt Hudson – How to Win in the Changing World of Retail
Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
VP of Marketing @ Junglee Games: Bharat Bhatia – Growing Despite Saturation
VP of Marketing @ Junglee Games: Bharat Bhatia – Growing Despite Saturation
Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen – How An Inner Rebelliousness Led to A Career in Growth
Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen – How An Inner Rebelliousness Led to A Career in Growth

Videos

1

Webinars

7

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place o

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case studies
13
podcast episodes
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video
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webinars