Sales calls, like all human interactions, can go sideways fast. The best-laid plans can get off track after the conversation starts. The back-and-forth leads to unexpected places, and people's unpredictable reactions (on both sides) can derail the best-case scenarios you had in mind. Top sales performers understand this, which is why, rather than following sales scripts, they use sales frameworks for their calls. Those frameworks guide the conversation while allowing it to evolve at its natural pace. While some of these sales call 'secrets' have made it into the mainstream with the explosion of sales content over the last few