Omnichannel vs. multichannel marketing: Which is better for your business? - Lytics Customer Data Platform (CDP)
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Denise Castillo Denise Castillo
Posted Nov 24, 2022 8 min read
Omnichannel vs. multichannel marketing: Which is better for your business? - Lytics Customer Data Platform (CDP)

When it comes to marketing lingo, you've likely heard the terms "omnichannel" and "multichannel" used at one point or another, perhaps even interchangeably. Both of these terms are very similar in what they define, emphasizing customer engagement through multiple marketing channels to increase conversion rates, get more sales, and grow your business. While these terms [...]

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