How does one of the world's most influential companies think about marketing?

HubSpot's CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he's learned in marketing. He's talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.

Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.