If you've been following the news, economic recession discussions are hard to avoid. And while experts haven't conclusively declared that the U.S. economy is in a recession at the writing of this article, its realistic potential is enough to fuel anxiety, tension, and feelings of uncertainty.

While battling this recession-induced anxiety, marketers are still responsible for generating qualified leads, nurturing them through the buyer's journey, and converting them into revenue-generating deals.

Although navigating uncertain times isn't a new concept for most marketers, it can be challenging to keep your revenue generation efforts fresh and effective when it feels like you've been reinventing the wheel year after year.

And in unpredictable times, it's crucial your decisions ensure predictable revenue growth. Which is why we want to share a proverbial rabbit in a marketer's hat; a secret weapon that helps generate a constant pipeline of quality leads and nurtures them through the funnel. And that weapon is events.