Associated with
Will Aitken
Posted Sep 8, 2023
•
2 min read
The DoubleEdged Sword of AI in Sales Outreach: A Critical Analysis by Will Aitkin
Will Aitkin, a prominent voice in the sales and marketing domain, delves into the growing trend of using generative AI for sales outreach at the AI Revenue Summit 2023. While the allure of automating mass emails is tempting, Aitkin critically examines the potential pitfalls and the importance of human touch in sales communications.
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