Posted Oct 19, 2016
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3 min read
The Other ABM: The Rise Of Attention-Based Marketing
What is Attention-based Marketing and why should it be on your radar? In these videos, Elle Woulfe explains "the other ABM" and why B2B marketers need to focus on sustaining buyer attention. You'll also see Elle's dynamic Q&A with Kyle Johnson of Thomson Reuters Legal on how attention-based marketing is driving their account-based marketing strategy.
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