You know when you come back to your phone after having it off for a few hours and you have 100 notifications-because everyone wants something from you? Your mom wants to know what you want for your birthday. Your coworker needs that spreadsheet again. Your friend is asking for the recipe you offered to send.

Everybody wants something different from you... and they want it now. That's life on the content team 24/7. Demand gen needs more content for their next campaign. Sales enablement needs a new case study. Customer success needs product content to help their clients.

Our Closing the Content Gap report found a clear pattern: Everyone in the GTM org wants more content. But if you're a small team with limited time and resources, how do you meet the demand for this high quantity without sacrificing quality?

To help solve this dilemma-and spoiler alert, it's not an either/or-we talked to Matthew Sciannella. Who better to speak to this challenge than someone who's lived both the in-house and agency life? Before becoming the Director of Demand Gen at Refine Labs, he led the content function in previous roles, so he knows what content teams face and what other GTM teams need from them.

Let's settle (or maybe just reframe) the whole content quantity-versus-quality debate once and for all-and learn to make the most of the team and time you have.