In the dynamic and ever-evolving world of technology, influencers play a pivotal role in shaping consumer perceptions and driving purchasing decisions. These individuals or groups possess expertise, credibility, and a dedicated following within the tech realm, enabling them to exert significant influence on the technology choices of others. In three lengthy discussions with Enterprise Technology companies at the recent Baptie & Company sponsored Channel Focus 2023 conference, I gathered insights on the current state of influencers in their partner programs, their current views on influencers, and tips they would give others as tech companies begin to deal with influencers more frequently: