In today's competitive market, buyers won't purchase your product if they don't understand what it is and how it can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling. This course will teach how Product Marketing enables companies to grow and what core functions Product Marketing executes, such as positioning, messaging, and sales enablement. You will learn to identify and approach those core functions and apply them to your business and growth strategy. Whether you have a three, six, or 12-month sales cycle, you'll be able to use what you learn to prioritize what's most important and effective for you.