We know that tracking, measuring, and proving Social Media ROI isn't as easy as solely setting a goal and monitoring your progress toward it via KPIs. In a recent Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed, according to CEO Emeric Ernoult in his Social Media Marketing World presentation. Out of all those posts, 32% (3,393,506) contained a link. But of them, only a scant 1.8% (64,884) contained tracking parameters. That means a whopping 98.2% of social media posts that could lead to conversions or revenue will never be tracked. Why so little measuring social