For retailers with digital and physical presence, this season looks like a winner for most with retail stocks rallying from a positive Black Friday. While Black Friday is still the busiest shopping weekend of the year for retail, overall foot traffic was down 7.5% this year. Retailers have typically reserved big-ticket items for stores, believing shoppers feel more comfortable spending more in person (and counted on those in-store impulse buys). But it's now clear that shoppers are comfortable with bigger online purchases. According to Criteo, online shoppers spent $24 more on online baskets Thanksgiving Day than average online shopping days.