By 2023, mobile apps are projected to generate more than USD 935 billion in revenues via paid downloads and in-app advertising. Mobile is clearly a driver for growth and not just an additional marketing channel.

Globally, mobile advertising spending is expected to surpass USD 240 billion USD by 2022. In 2020, the average smartphone user had about 30 apps on their mobile, and in the first half, consumers have spent about USD 50 billion on app purchases.