Why Automation Vendors Can't Stop Buying Optimization Vendors And What It Means For The Market And For You
Associated with
Rob Koplowitz Rob Koplowitz
Bernhard Schaffrik Bernhard Schaffrik
Renée Taylor Renée Taylor
Posted May 5, 2022 6 min read
Why Automation Vendors Can't Stop Buying Optimization Vendors And What It Means For The Market And For You

On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester's count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small [...]

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