Watching sports brings friends and family together to cheer on their favorite teams and enjoy a shared experience. For decades, live sports have given marketers the opportunity to reach these engaged audiences at scale and associate their brand with the teams, players, and moments fans are excited about.

What makes sports so compelling for marketers hasn't changed, but the formula for capturing the attention of sports fans has. Historically, marketers could buy commercial airtime on live sports broadcasts and be sure that their message was reaching a passionate and broad audience. But as our viewing options have increased, brands have had to find new ways of engaging potential customers. Display & Video 360 helps brands reach these engaged audiences where and when they are watching.