Great customer service is absolutely critical to any organization's success. Today, organizations require modern solutions that can help them support customers on the channels and touchpoints of their choice, by providing customers with self-service options and arming customer support agents with access to information and experts to resolve issues quickly and efficiently. We are pleased to share the results of a March 2024 Forrester Consulting Total Economic ImpactTM (TEI) Study commissioned by Microsoft. Forrester calculates Dynamics 365 Customer Service delivered benefits of $14.70 million over three years to a composite organization. The total investment required was $3.54 million over three years and provided a ROI of 315% with a payback period of less than six months.