eCommerce is an industry that has seen many changes and great innovation through the years, and in order to stay afloat, businesses must stay in tune with these progressions. Playing catch-up is never the ideal strategy, especially in a time as uncertain as now, with the global COVID-19 pandemic wreaking havoc on most industries. Companies, even entire industries, must begin a journey of reinvention if they want to stay ahead of the curve.
To maximize this shift to online services, it's important to modify business approaches to an omnichannel strategy. This means refreshing and enhancing existing online and eCommerce facilities or creating them as soon as possible. More than ever, online content should be a focus on marketing efforts. Evergreen content and SEO could be the strategies that help businesses thrive in the COVID-19 era. Below are the marketing trends and strategies that businesses should consider leveraging as we continue through the crisis, and as we look ahead to the post-COVID19 stage.